Cuppa Conversion

Unfiltered sports marketing thoughts over a cup of coffee with Rebecca Toback.

Join me for my weekly breakdowns of the best storytelling and marketing campaigns across the industry.

Subscribe to our free newsletter

Stay up to date with the latest insights and tips—subscribe to our newsletter for expert guidance on streamlining your daily tasks

A $325K Bentley Giveaway Isn’t the Wildest Part of This Story

A Bentley, a ping pong ball, and golf’s biggest content machine.

Sep 3, 2025

👓 This Brand Made Sports Fans Care About Eye Surgery

How Lasik turns missed officiating calls into marketing gold, and what brands can learn about owning the sports conversation.

Aug 20, 2025

Barcelona Accidentally Showed the NFL What Preseason Can Look Like

Barcelona’s broadcast failed. Their fix? A blueprint for the NFL’s preseason future.

Aug 6, 2025

The Giants Just Gave Creators the Keys. What’s Your Brand Waiting For?

How the New York Giants, NBA, and LIV Golf are winning with creators.

Jul 30, 2025

This YouTube Series is Rewriting the Rules of Content and Fundraising

More than $8.7M raised. Donations from Kia, Dollar Shave Club, T-Mobile, Airbnb and more... If you're not already studying Ryan and Haley's 50 States in 50 Days series, you should be.

Jul 23, 2025